Our team had the pleasure of meeting Joan of Canvass Properties, at a community event held in San Francisco last August. Joan is a Bay Area native with years of experience in real estate, new construction and law, making her the perfect ‘go to’ real estate brokerage for local residential and commercial buyers, investors, and lenders. However, despite these qualifications, her business was still challenged to build a stronger online presence for Canvass Properties with her current web design.
Given our experience working mobile web development and branding specifically for small businesses, we were happy to partner with Canvass Properties and help rebrand and revamp the company’s web design. We identified three key factors to focus on. First, the website was not mobile optimized, making it difficult for mobile phone users to navigate to the site. Second, it was not easy to find the information that the target audience, such as buyers and sellers, would be looking for. Finally, the website design did not fully represent Joan’s energetic and professional personality.
Based on these findings, we revamped and redesigned her website from the ground up with vivid colors and illustrations, as well as included a social media and news feed to help users stay up to date with the latest news from Canvass Properties and the real estate market. Finally, we made it easy for Canvass Properties to showcase their properties so that users could easily find properties on sale and recently sold. Since the branding design, we have seen an improvement in traffic and click through rates on the Canvass Properties website.