07 Feb 2017

5 Office Tasks You Can Outsource

Wearing too many hats when you’re an entrepreneur can hit your business in a bad way. Sometimes, you need to take a step back and focus on just one task but how would you do that if your team is also as busy as bees fulfilling their own responsibilities for the company? Simple- outsource a virtual assistant.

The advent of technology- from voice and video chat applications to cloud storage has provided us the opportunity to cross the seas when in need of help in the office. This is the power of outsourcing- now, you can hire an offshore staff to do some of the more repetitive tasks in the company so you and your team can concentrate on growing the business. To help you get a head start, here are some office operations you can outsource: Continue reading “5 Office Tasks You Can Outsource”

22 Jan 2017

Web Design Trends for 2017

The new year is the perfect chance to look at your online presence as a clean slate. If it’s not really up to par with your competitors, now is the best time to give it some well-deserved attention. If it’s not that bad, you and your time can give it a once-over and discuss what else you can do to improve your web design ‘s search engine friendliness and its user experience as well. So if your new year’s resolution includes investing in a great web development strategy, here are a few trends you should look out for: Continue reading “Web Design Trends for 2017”

17 Jan 2017

Why outsource redundant office tasks

There are many redundant tasks in the office that when you look at the bigger picture, cost you a lot of time, money, and resources. This is where outsourcing or remote staffing comes in.

The idea of outsourcing has taken the world by storm. At first a lot of people feel hesitant about the idea, after all, we’re all much more at ease when our people are right in our premises as well. But this is a different time- we have the advantage of technology in our arsenal and that’s something we can and should maximize. The concept of outsourcing or virtual or remote staffing has now become a global phenomenon with even the biggest brands readily admitting how it has helped their business grow. Continue reading “Why outsource redundant office tasks”

13 Jan 2017

Bounce Rate: is this something you can control?

Bounce rate on a website can be a frustrating reality to for most website owners. A lot of time is spent on the development of a great looking website, but no one sticks around to see more content or pages.

Web studies found that the average rate for a website is 40.5%. This varies, based on the industry your business is in. Retail sites get 20-40%, content sites gets 40-60%, service sites see 10-30%, etc. A lot of this bounce percentage comes from first time visitors, specially if you’re driving inorganic traffic thru paid Ad campaigns. Continue reading “Bounce Rate: is this something you can control?”

02 Jan 2017

3 social media trends you’ll see in 2017

The digital revolution has made unimaginable changes in the business landscape and its fast-paced approach is making it difficult for some companies to catch up. But if there is one thing the Age of Internet has given us here in the world of commerce- it’s the opportunity to openly communicate with your market. With various online channels ripe for your taking- websites, search engines, and mobile apps- there is one platform you should also start taking seriously: social media. Continue reading “3 social media trends you’ll see in 2017”

26 Dec 2016

Four Things to Consider When Choosing a Web Design Company

With the line between the physical and online world gradually thinning, it is only practical and natural that you are looking to move your business onto the digital universe. If you still believe that having just a physical store is enough to make your business flourish, we’ve got news for you- without a website, you’re only reaching 7% of your market. Yup, you read that right, without an online presence, you lose touch with 93% of your potential clients. Continue reading “Four Things to Consider When Choosing a Web Design Company”

12 Dec 2016

The Business Value of Creative Outsourcing

Creative Outsourcing, also known as Creative Process Outsourcing (CPO), is a kind of offshore service that involves the production of marketing and advertising materials both for a company’s online and offline needs.

There is no denying that the marketing team faces a lot of challenges in relation to deadlines. In this light, a lot of companies are opting to go for outsourcing creatives. Creative tasks are company operations that range from graphic and web design to internet marketing like search engine optimization and content writing. Continue reading “The Business Value of Creative Outsourcing”

05 Dec 2016

Why companies could use Digital Marketing for growth

We now live in the “Internet of Things”, a world where change does not come in years but in seconds, where traditional marketing has no enough leg force to keep up with the pace.

As the curtain closes on the year 2016, a lot of companies are now cloistered in their conference rooms, with department heads and executive committees putting their heads together to come up with a better strategic plan for the next year. Undeniably used to relying our brand’s success on traditional media channels, a lot of businesses are not exactly jumping to give the new player a warm welcome. Who’s the new player, you ask? It’s Digital Marketing. Continue reading “Why companies could use Digital Marketing for growth”