Bounce rate on a website can be a frustrating reality to for most website owners. A lot of time is spent on the development of a great looking website, but no one sticks around to see more content or pages.
Web studies found that the average rate for a website is 40.5%. This varies, based on the industry your business is in. Retail sites get 20-40%, content sites gets 40-60%, service sites see 10-30%, etc. A lot of this bounce percentage comes from first time visitors, specially if you’re driving inorganic traffic thru paid Ad campaigns.
Is website bounce rate something you can control?
YES you can! The disappointing fact about this ratio should be re-routed to a positive point of view. The data provided by the analytics reports will act as indicators that there are areas for improvement on your site. Whether it’s simple navigation changes, design layout, or targeting efforts, there are a few things you can do immediately to reduce your bounce rate. When executed properly, you should see this rate decrease as more page views increase per visit.
Know more about the pros and cons of your website’s bounce rate and how we can help. click here to know more.