With the line between the physical and online world gradually thinning, it is only practical and natural that you are looking to move your business onto the digital universe. If you still believe that having just a physical store is enough to make your business flourish, we’ve got news for you- without a website, you’re only reaching 7% of your market. Yup, you read that right, without an online presence, you lose touch with 93% of your potential clients.
Okay, great! You’ve now made up your mind and dead set on creating a website for your brand. But wait a minute, the online world is a vast and mysterious place so you can’t just set off without being backed up by a web design company you can trust.
To help you out, here are some things you should consider when choosing a web design company:
1. They are pro-CMS.
Web designers who care about you in the long run will develop your website on CMS, or content management systems. What does CMS do exactly? It’s simple. By having web developers design a CMS-based website, they are giving you the convenience and power to create, edit, publish, modify, organize, and delete content on your website. This means that even when the contract expires upon publication of your website, you won’t have to live in fear of having to consistently pay somebody to update your website’s content.
2. They design responsive-ly.
The advent of smartphones and tablets have lead the market to what is now known as Mobile-geddon. Nowadays, the market just doesn’t want information, they want information FAST. By choosing a web designer who knows how to design your website and make it responsive, your brand will penetrate the mobile barrier and reach an even wider market. With mobile and tablet expected to continue growing in terms of market production and usage, it’s only wise to make sure your business website is optimized for any kind of device.
3. They can show you a client portfolio.
A legitimate web design company with the experience they claim they have should not fret when you ask for a client portfolio. By looking at the work they consider good enough to brag about, you will know exactly what they are capable of, and if their best meets your standards. Oh, and don’t just look at the design, ask about the rationale behind it so you’ll see if they design not just for the eye but also for user experience.
4. They are updated with modern design trends.
Web design, like many other design industries, come up with new trends and ideas. A great web company should always know what’s hot and what’s not in the web design world. This way, their web developers won’t design your website in 2015 but have it look like a website from 1995. It’s not just called trend because of designers but also because it’s what the market expects to see and experience when going online and visiting your website.
Of course, there are other factors to consider in choosing a web design company like the more obvious COST but when it comes to quality design and overall user experience, nobody can really put a price on that. So just focus on more important factors that make a web design company great. Remember, you are putting your brand on the line by being online.
Check out Panalo’s online portfolio and let Us help you reach your online goals!